Spark Collection Launch

Branding | Package Design

When Metropolitan launched its new Spark collection, we needed to develop some marketing materials that’s matched the “Vinyl is Back’ Campaign that had been running - Each collection of Vinyl Composite flooring paired with genre/style of music. The Spark collection was described as something new, exciting, fresh and something that would shake up any dealers showroom. With that in mind I started to pull inspiration from EMD/Dubstep/Electronica.

With the initial launch of the predicted we needed to create a 12”x12” vinyl jacket for our custom, round samples that would be on display as part of the 2019 IDS East show in Toronto. We also need to develop a more traditional cover for our 10” sample swinger set.